One of our key learnings over the years has been that whilst SEO has the highest ROI (Return On Investment) it is a journey and one that can’t be hurried; yes, it does indeed take six to twelve months of focused effort to reach the top of Page 1 in the Google or Bing or Yahoo Search Engine results for your top twenty of so keyword clusters – and that takes patience…often we will recommend a multi-disciplinary approach that incorporates a combined paid, earned and owned digital media strategy. Such a strategy starts with some paid advertising and an actively concurrent implementation of content and SEO services, eventually phasing paid out of the mix as your organic Search Engine visibility gains traction.